The tourism industry is an essential sector for many countries. That is, the tourism industry contributes significantly to the economy of many countries. So, the World Tourism Organization (UNWTO) is engaged in the process of ranking countries by considering the countries where the tourism industry is most commonly carried out, the countries that have the most popular destinations among tourists, the tourism income etc. These rankings are significant for us to understand the global tourism trend, economic impact and tourism management.
Factors Affecting Tourism Ratings:
- Cultural and natural attractions.
- Safety.
- Infrastructure.
- Marketing and branding.
- Economic and political policies.
- In terms of international arrivals,
- In terms of tourism revenue,
- According to the trend of popularity,
01. In terms of international arrivals,
The World Tourism Organization (UNWTO) ranks countries primarily based on international arrivals. That is, the countries with the highest tourist arrivals are the ones that take the main place here.
By 2023, according to the World Tourism Organization’s alignment, France will have the highest percentage of international arrivals. Accordingly, in terms of international attendance, Spain is second and the United States is third.
Ranking countries by international arrivals. (2023)
# First place - France
With its rich cultural heritage, world-renowned cuisine and diverse landscapes ranging from the Mediterranean coast to the Alps, France is arguably the world’s most popular tourist destination. According to the rankings of the World Tourism Organization, it is correct to say that France is always at the top because of its unique tourist destinations.
# Second place - Spain
Spain is second in the ranking of countries in terms of international arrivals, with its wonderful landscapes that attract millions of tourists. Many tourists from all over the world are coming to Spain because of its vibrant culture, historical sites and beautiful landscapes. Due to Spain’s sunny climate, beaches and festivals, Spain is second only to France in attracting tourists.
# Third place - USA
Tourists mostly come to visit the USA because of its diverse cultural heritage and landscapes. Home to many great attractions, from natural wonders to iconic cities, the United States holds the third position in the ranking list in terms of international arrivals.
# Fourth place - China
In terms of international arrivals, China ranks fourth in the ranking of countries. Due to its rich history, unique culture and rapid modernization, China can continuously attract tourists. Due to these factors, China has become a popular tourist destination nowadays.
# Fifth place - Italy
It is correct to say that Italy is the next travel destination that has endless tourist attractions with beautiful cities, quaint towns and beautiful countryside. Italy is also famous among tourists because of its artistic heritage and historical places.
02. In terms of tourism revenue,
At present, we can see how many countries are engaged in the tourism industry. So, among the countries engaged in tourism activities, the countries are lined up by the World Tourism Organization from the country with the highest tourism income to the country with the lowest tourism income.
Ranking of countries by tourism revenue. (2023)
# First place - United States
Inheriting many natural and ancient destinations for tourists to visit, the United States tops the list of countries in terms of tourism revenue. High spending by international tourists contributes significantly to the US economy.
# Second place - Spain
Many tourists come to Spain because of the very attractive places and favorable climatic conditions that exist in Spain, and Spain earns a very high income in tourism activities.
# Third place - France
Although France is the most visited country in the world, France ranks third in terms of tourism revenue. But France also earns significant income from its tourism sector.
# Fourth place - Thailand
Because of Thailand’s wonderful beaches, its culture, etc., Thailand can attract more tourists in tourism. That is why Thailand ranks fourth in the ranking of countries in terms of tourism revenue.
# Fifth place - Italy
Inheriting a very high tourist attraction along with culture and historical attractions, Italy ranks fifth in the ranking of countries in terms of tourist arrivals as well as in the ranking of countries in terms of tourism income. With its many attractions and cultural heritage, Italy is extremely successful in attracting lavish spending tourists to its country.
03. According to the trend of popularity,
Apart from traditional and tourism powerhouses, several emerging destinations are gaining popularity due to high marketing efforts and unique offering. So, the World Tourism Organization also ranks countries according to emerging destinations.
Alignment of countries by emerging destinations. (2023)
# First place - Vietnam
Vietnam tops the list of emerging destinations. Because of Vietnam’s beautiful landscapes and colorful culture, a very high number of tourists are coming to Vietnam.
# Second place - Columbia
From the beaches, to the majestic mountains, Colombia is constantly attracting tourists due to its various attractions and is currently number two on the list of emerging destinations.
# Third place - Iceland
Natural wonders such as glaciers, geysers, and the Northern Lights make Iceland popular with tourists. By 2023, Iceland will inherit the third place on the list of emerging destinations.
# Fourth place - Japan
Japan is currently becoming a popular tourist destination, especially in the context of the 2020 Tokyo Olympics. In addition, Japan’s traditional culture and modern attractions also contribute a lot to attracting tourists to Japan.